verbal communication / identity / branding / packaging / web pages
BITE ART are unique art-cookies, pepper biscuits, created by artist Ana Šerić as part of her “Edible Art” project. This single but impressive product aims at promoting Croatia.
These are traditional cookies taken to a new level – enriched with reproductions of Croatian artworks and transformed into an interactive souvenir that stirs one’s senses and touches one’s heart.
The brand and the edible art project logo is in the form of pepper biscuits. Graphically, it reminds of a frame and, using an intervention in a bite-shaped form, literally conveys the name of the product – bite art. The brand idea was applied to the packaging using a photograph combining a pepper biscuit with a bitten-off part and an artwork. The graphic shape of the project logo was also used as a frame for the artworks presented.
The product is also distinguished by top-notch production, where exclusivity is achieved by the use of glossy black foil on a mat black base (black on black) and a special color scale for the presentation of an individual artist – in the harmony with the aesthetics and the color of the artwork itself.
The sides of the packaging are designed as spines of a book since this product is really more about the content than the cover itself, or – you could say – it has a deeper meaning than the first look reveals. Thus, from one side of the packaging you can see the name of the author, the brand and the name of the project – as on the spine of the book, and from the other side the characteristic detail of the artwork – the glance of the content.
The packaging of the product consists of the main sleeve, a protective foam insert, a certificate affirming the work’s authenticity, and a solid base with a collection of four pepper biscuits. After consummation, the solid product base (box) transforms into a stand-alone frame with reproductions of four artworks by the author’s collection. The frame functions as an attractive part of an interior, a travel souvenir or a lovely gift, giving this product an added value. There is also a one-pepper biscuit package in which the base functions as a frame with the magnet surface on the back.
The BITE ART project will also serve as a platform for information about the Croatian artists involved in the project and for the promotion of the Croatian art as a whole.
- Bite Art d.o.o.
- Izvorka Jurić (creative and art direction, design), Jelena Gvozdanović (slogan), Igor Poturić (verbal communication), Stela Kovačić (design, product photography), Marija Gašparović (portrait photography)
Awards and honors
part of the exhibition Design Week Zagreb,