Brachia

identity / branding / packaging

Brachia is a new Croatian olive oil premium brand from the island of Brač. Brachia olive oils are made from the awarded olive variety named Oblica. There are two line extensions of the olive oil brand: standard and premium, in classic 0.25, 0.75 and 1 liter packaging; and exclusive, in 0.5 and 0.25 liter packaging. The task was to design labels for the classic standard and premium packaging which would define the oil’s quality and authenticity, and also to design the packaging for the exclusive edition which would define the oil as premium, high-quality, original and valuable.

Standard and premium lines of Brachia olive oil come in the existing glass packagings. Due to segmenting of target groups and different and specific market placement, two different kinds of labels were designed for these two lines. In the standard line, the brand name Brachia appears in the front, next to the illustration of an olive tree branch; the label on the back contains information about the origin and composition of the oil. For the premium line extension, angular labels were designed in which the brand Brachia, partially pressed in Braille varnish, appears with an illustration of an olive tree leaf. The label also contains information about the origin and composition of the oil.

The exclusive handmade packaging of Brachia olive oil is a practical gift or souvenir. Shaped as an olive fruit, the ceramic packaging has a layer of white coating. The neck is shaped as a small olive branch on which a pendant designed as an oil leaf is affixed. The ceramic “Olive” comes in a cardboard box wrapped in wood structured paper, along with a small metal funnel/cap designed for use after the original wooden cap has been removed. The product stands out in the market because of its re-usability as a decorative and functional object. As for the packaging, it stands apart due to its design that clearly communicates its purpose (an olive fruit for olive oil) and the advantages of the product (white ceramics in an almost pharmaceutical form for a healthy aliment).

Besides the classic types, flavored olive oils (with lemon and chili) are also offered in the exclusive packaging. Since these oils are consumed in smaller portions than the classic olive oil, the “Olive” was downsized to a smaller capacity of 0.25 liters. The distinction between the flavors was achieved with color-coding (yellow for lemon and red for chili). These small “Olives” come in single cardboard packaging or in shared packaging containing all three sorts of Brachia olive oil.

Client

  • Brachia p.z
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  • designed for Tridvajedan

Creative team

  • Izvorka Jurić and Jelena Gvozdanović (design of ceramic packaging “Olive”), Izvorka Jurić (visual identity and design of product lines), Mladen Šarić (photography), Maja Danica Pečanić (photography)

Awards and honors

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featured project on Behance – Graphic design,
2016, International

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part of a traveling exhibition “Contemporary Croatian Design – In a Nutshell”
CDS and Croatia Ministry of Culture, 2012, CRO
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published in a book “Hrvatski dizajn sad / Croatian Design Now”
Victor Margolin and Feđa Vukić, 2009, CRO
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Creativity Annual Gold Award
38th Creativity Annual Awards, 2008, US
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ADI Graphic Design Annual
Art and Design Institute of China Academy of Art, 2008, PRC
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ZGRAF honorable mention
ZGRAF 10 – International exhibition of graphic design and visual communications,
2008, CRO
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Golden Drum finalist
Golden Drum Festival, 2008, SLO
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The Cup
International advertising cup – ICAC, 2008, SLO
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FESTO Golden Bell
16. FESTO – Festival of marketing communications,
HOZ, 2008, CRO
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published in Novum – world of graphic design
New Media Magazine Verlag GmbH, 02 / 2008, D
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published on The Dieline,
2008, Internacional
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published on Israeli Design Magazine,
2008, Internacional
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PRINT’s A+C=D Business Graphics Review
PRINT Magazine, 2007, US
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Nomination for President Award – Top 5 packaging of the world
WPO – World Packaging Organization, 2007, S
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WorldStar Award for Packaging Excellence
WPO – World Packaging Organization, 2007, S
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published in DesignWeek,
DesignWeek Magazine, 2006, GB
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040506 Exhibition of Croatian Design
CDS – Croatian Designers Society, 2006, CRO
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BEDA European Design Award
Bureau of European Design Associations, 2006, B
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FESTO Silver Bell
14. FESTO – Festival of marketing communications,
HOZ, 2006, CRO
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CroPak of the Year
CroPak – national festival of packaging and printing,
Institute of Packaging and Printing, 2006, CRO