PLASINIA natural cosmetic

verbal communication / identity / branding / stationery / packaging

PLASINIA is a line of completely natural cosmetics made in a specific geographic area. Inspired by the pristine nature of Croatia’s Lika region, PLASINIA line of products was born out of love for wild herbs the healing power of which has almost been forgotten. Containing herbs and the water of one the world’s clearest rivers – River Gacka, and without any preservatives or needless additives, it is completely organic and handmade.

The project involved developing of a concept and creative strategy, a slogan and complete verbal communication, designing the brand, visual identity of the brand, packaging and pictograms. The identity communicates an all-natural product line in a way to position the brand in the premium-quality cosmetics segment, while pointing out it is also fit for the global market.

The design of the visual identity of the brand is based on and inspired by PLASINIA’s natural geolocation – the illustrations and colors represent the green fields, forests and wild herbs, with a blue river and water-rich fields in the middle. At the same time, the illustrations make one think of skin layers or textures of creams or lotions.

The product part of the packaging is made of all-natural materials such as wood, plastered glass and paper, with details in aluminum and silver foil for accent and premium feel.


  • PLASINIA d.o.o.

Creative team

  • Izvorka Jurić (creative and art direction, design), Jelena Gvozdanović (verbal communication), Stela Kovačić (DTP, product photography), Maja Danica Pečanić (photography)

Awards and honors

published on The Dieline
2018., International

published on The Packaging of the World
2018., International

featured project Behance – Graphic design
2018., International